EasyCare to demo EasyCoach at Atlanta AI dealer conference

EasyCare will showcase its EasyCoach coaching platform at the inaugural AI Dealer Agent Conference in Atlanta from Sept. 9-11 and join a panel on how dealers can use AI in showroom and F&I operations. The move puts APCO Holdings’ franchise dealer brand in front of agents who are looking for practical ways to adopt AI without adding workload.

Why it matters: - AI is moving from a buzzword to a dealership operations issue, especially in sales, staffing and F&I. - EasyCare is using the conference to position EasyCoach as a way for agents to show measurable value to dealers. - The event gives agents a focused look at technology providers built around AI adoption in the dealership channel.

What happened: - APCO Holdings said its franchise dealer brand, EasyCare, will participate in the inaugural AI Dealer Agent Conference Sept. 9-11 at the Georgia Tech Hotel and Conference Center in Midtown Atlanta. - EasyCare will meet with agents at Booth #1 and demo EasyCoachSM, its digital performance coaching platform. - Jeremy Kuckenbecker, vice president of revenue systems and transformation for APCO, will join the panel “Integrating AI in the Dealership” on Thursday, Sept. 10 at 3:00 p.m.

The details: - EasyCoach is built to turn everyday sales and F&I data into coaching designed to help agents and dealers close more deals and grow F&I income. - EasyCare says the platform is meant to provide results without adding extra work for the agent or dealer. - The panel will focus on how dealerships can apply AI in real showroom and F&I processes and what agents need to know to guide dealers through the change. - Agents attending AIDAC are invited to stop by Booth #1 to see EasyCoach and talk with the EasyCare team about how the platform fits into their current agency offering. - EasyCare said the conference is the first event built specifically around the shift toward AI in dealership operations. - For more information, visit EasyCare.

Between the lines: - APCO is tying EasyCare’s coaching tools to the broader AI conversation, not just to product promotion. - The emphasis on measurable performance data suggests EasyCare wants agents to use AI as a sales conversation tool, not only as an internal efficiency upgrade. - The panel appearance gives APCO a chance to shape how dealers think about AI implementation at the store level.

What's next: - EasyCare will pitch EasyCoach directly to agents during the conference. - APCO’s team will use the panel and booth meetings to show how the platform fits into agency workflows. - The company is likely to use the event to build awareness ahead of broader dealer adoption conversations.

The bottom line: - EasyCare is making a clear play to be part of the dealership AI rollout by pairing coaching software with live dealer education.